OFF-WHITE
“Planter’s Purse”
Redefine “Garden.”
Proposal
The Planter’s Purse is an accessory merging fashion and nature created by analyzing Off-White’s brand essence and design values.
Redefining a garden to be stylish and portable, rather than stable and rooted into the ground.
Duration
2 months (February 2021-April 2021)
Fashion / street wear company that highlights creativity and individualism through their designs.
OFF-WHITE: The Brand
Emphasis on Text
Text in quotations
Redefining everything
Statement
Black and white with pops of color
Bold design elements
Ironic
Humor in design
New identity for products
Moving Forward
_Continue with high contrast and bold text
_Break away from standard plant vase
Wearable Plants
_Expresses individuality and brand uniqueness
_New look on accessories, merges fashion and plants
Vase form
Three plant display
Greenhouse
Three plant display with removable containers
Final Prototype Gallery
